We Aim at What We Talk About

The words we use to describe our goals shape how we achieve them.

Why It Matters:

In "The Infinite Game," Simon Sinek observed that CEOs unconsciously speak their real priorities. Regardless of what they put in writing, if they mention delivering shareholder profits first when talking, then shareholder profits will matter to them above all else. The same is true for the rest of us. In my new book, Playing Together, I dive into the strange phenomenon that many of our symbols for success are framed in isolationist language (such as private, exclusive, remote). While this may seem innocent, words do paint a picture of how we see the future. That picture influences what we work to create. As we say in mountain biking, you go where you look. If you don't want to arrive alone and isolated, you might want to pick better language to define your success.

"You can speak things into existence." - Jay-Z

Takeaway:

Describe your image of success so it paints a picture you actually want to see come to life.

Go Deeper:

• 📙 The Infinite Game