How To Shoot Video That Does Not Suck – doesn’t suck.

How to shoot video that doesn’t suck – doesn’t suck

It is quite the opposite in fact.  Another audio book from Audible, author Steve Stockman does an amazing job of reading his own every entertaining and informative work.  He brings it alive with clever pauses, smart tonality, and lively emphasis in all the right places.  The man knows how to deliver entertainment.  However, more than that he knows how to give you quick smart tips that will make your video shooting, editing, and final product immediately better.


My personal experience applying Steve’s tips is that they made an immediate impact on my own videos in a relatively short period of time.  Here are just a few of the suggestions that made the biggest difference for me:

  • Think in shots.
  • Keep your shots short.   I have found 2,3,4 and 5 seconds are best.  He suggests nothing should be longer than 10 seconds.
  • Shorter is almost always better.  In Everything.

How did that effect my videos?

Steve tells us that the eye is constantly scanning, looking wherever our interest takes us.  However, with video you can only look where the camera points.  Therefore we get bored quickly.  Using many short shots to show even the same information from different angles can stimulate the eyes and the brain in the way a long static shot can not.  


My experience was that when I handed my first couple of “short shot” videos to friends, they did not look away.  They watched the entire thing through without taking their eyes off the screen.  I can’t say I’ve ever had that happen before.  By giving my audience lots of different views of largely the same scene, they have more visual variety and they were more entertained and engaged.


His book is loaded with many many more tips, and his first dozen key ideas alone are worth the cost of the book, but if you don’t have a subscription to Audible you should check it out now.  Steve is extremely entertaining and worth a listen.  


— Scott

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